20 September 2012

Anna Dello Russo for H&M

 H&M Fall 2012 Collection

Swedish fashion and accessories retailer H&M joined forces with editor-at-large and Vogue Japan's creative consultant, Anna Dello Russo, to create a one of a kind, statement fall 2012 collection signed H&M. Opulence and extravagance are the best words to describe the upcoming collection.
The fall 2012 season has been marked by numerous collaborations in the world of beauty and fashion and it seems that one of the collaborations that raised plenty of interest from fashionistas, was the one announced by Swedish high-street retailer H&M.
It's obvious that conquering everyone is basically impossible when it comes to fashion, so Anna Dello Russo channeled all her energy into bringing fans a unique, opulent and extravagant fashion and accessories collection that matches the personal style of Vogue Japan's creative consultant. This is by far one of the boldest collections we've seen so far at H&M and this new niche will probably help the brand attract new clientele, people who are more daring and willing to push the boundaries with their style :)

“I wanted to re-create the excitement of the fashion week tour, when you enter a dreamy fashion bubble that is almost a parallel reality. I tried to capture that sense of freedom, joy and excitement.”

This collection is a real piece of art. Perfect reflection of modernity and uniqueness ;)

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